Online business owners often wonder when to create content and when to focus on design. Should you complete your design before beginning to develop content? Or create content before embarking on design? It's not a chicken-and-egg question: the clear answer is, "Create your content first." Here's why.

To attract more clients online, independent professionals and service business owners need to demonstrate credibility and expertise. The most effecdtive solution is to devleop an integrated internet marketing content strategy involving blogging, article marketing, ezines and social media. Read on to learn how to do this effectively.

Independent professionals who want to get more clients online need to start with a result-oriented website. These 3 components of your website will become the cornerstone of your Internet presence.

Online business owners often underestimate the role of copywriting when they develop their websites, blogs and other Internet marketing promotions. As a result, they underestimate the role of copywriting in delivering clients, revenue and list sign-ups. Read on to learn more about how copywriting can and cannot help a service business.

Social marketing media can be a terrific way to attract clients and meet potential business allies. But it is easy to make a mistake so your efforts actually backfire. Read on to discover how you can avoid one of the most common and most lethal social media marketing mistakes.

Online business owners and solo professionals often ask copywriters how to write compelling, "edgy" copy. They want to know how to hook readers so they'll stay involved, keep reading and (ideally) be motivated to sign up for an ezine list or make a purchase. Here are 3 copywriting tips to create compelling content for your website.

Creating website content that is compelling can be a challenge, even for experienced copywriters. Independent professionals and solo-preneurs who want to get more clients online can take a tip from the pros: add stories to your website, blog and articles. Read on to learn 3 effective ways to grow your business by telling stories.

For professional service markets, online marketing begins with your website. When you create your website, your focus needs to be on content. Copywriters know that creating content calls for three copywriting challenges: creating compelling content, keeping the content visible and maintaining your readers' interest and suspense. Read on to learn how to master these three challenges

Mid-life career changers frequently consider relocation as part of their career planning. Moving can contribute to your career as well as personal growth when you take just a few steps before you call the moving van. Read on to learn some tips to avoid a costly mistake.

As an independent professional, solo-preneur or service business owner, you face a big challenge: how to stand out from the crowd of professionals who are your competitors. You need to communicate that you are uniquely qualified to respond to their needs. And you have to get your message across in just a few seconds. Read on to learn two ways to stand out from the pack and get more clients online.